…And the man who made it possible for designers to be household names means it. He looks suitably disgusted. “More the design is trendy, less there is good designer,” he continues, transliterating from French.
…Starck’s name may be synonymous with the nouveau-riche aspirations of the Eighties, but his great achievement has been the democratisation of design. “My first chair, it cost one thousand dollar. It was a huge success. People were very happy, but not me. I said, one thousand dollar: you have a family with four children, that is six. Then there’s the table. Ten thousand dollar to eat with your family? What is that? It is a joke. It is absurdity!” Now you can buy a Starck chair from American chain store Target for nine dollars. This is an achievement that he is not unduly proud of – nor is he ashamed to recount it in the most portentous terms. “I killed design like it was by killing elitism. It took for me 20 years through the democratic design. But it’s almost done.”
“I do not like that, [that each is] a target market…why should I buy a new car when [what I have] is still working? …do I need a BMW? Or do I just buy a bicycle?”
“That’s why I say that … I say that nothing exist if it’s not in the good reason, the reason of our beautiful dream, of this civilization. And because we must all work to finish this story. Because the scenario of this civilization, about love, progress, and things like that, it’s OK, but there is so many other different, other scenarios of other civilizations.”