Branding traditions for money (aka the hashtag got bought)

I’d been reading on “Cyber Monday” earlier today after seeing emails in my inbox; one from a coffee company with the subject “Cyber Monday Giveaway!”

I was curious, of course.

Monday, 29 November, Manila time, was a non-event despite it being a holiday. It was a hazy day for the most part, and humid that it did nothing much to alleviate body fever. It had also been mostly a slow day even out in the streets. Really, a ho-hum holiday day that, in the midst of struggling to finish one important chapter of a yearbook project that had been sitting in my computer for the longest time (and which I needed to send out pronto), I had forgotten why it was a non-working day in the Philippines and why I’d gotten “Cyber Monday” emails in my inbox, even one coming from an exotic coffee reseller that had sent it well ahead all others.

That “Cyber Monday” subject got me to doing some research after dinner not just to find out what the hoopla was about, but to reinforce a blog I’d originally wanted to write as a result of the emails: by trying to find its origins (it wasn’t that difficult) and sales and market effects. Anyhow, I thought, “What had civet coffee to do with cyber technology”?

I was actually piqued seeing all the “Cyber Monday” emails at the top of my inbox and thinking how, like Thanksgiving, this American consumerist  and marketing event (rather, “first-world marketing event”, as it seems some other G10 countries have their own versions of it) would soon enough become yet another catch phrase by Philippine retailers in selling more goods than actually necessary, or tricking the public into running for the mall sale to clear out year-long inventory and make room for even more Christmas-giving stuff.

Anyhow, that blog is no more. Talk about marketing and commerce blah-blah.

30-something minutes ago, out comes this piece of news from Techcrunch: Verizon Buys #CyberMonday From Twitter. Neat. Almost laughable. Now the hashtag has real value.

So, I wonder if Verizon got a fat discount from Twitter today.

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Filed under #hashtag, Brands, Commodity, Cyber Monday, Marketing, Twitter

08-09-10, anyone?

Not for anything special, phenomenal or otherwise, but just a note and an homage to today, August 9, 2010, otherwise known as:

and to the awesome but hefty (download size is a mere 130mb+), power-hungry DropClock screensaver created by SCR, a “creative label of” interactive designers tha ltd. I came upon in April 2008.

DropClock is free to try—or US$15 for the license—now also available for Windows (power Windows users, rejoice!) and Mac’s Snow Leopard.

Had fun doing today’s calendar version of DropClock that I am cross-posting this to my other blogs.


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Filed under 080910, Calendar, DropClock, K's work, Mac Apps, tha ltd.

Short journey

This space had been very quiet for some months. So, been busy–in real life–but sill managed to follow what Charice has been up to. There had since been other blogs about her, even right here on Posterous, and that's fine, especially in helping spread the word out for Charice (this space had been delinquent doing that, anyhow).

YouTube user "o7307o" got busy recently and I came upon his/her video mash-up which is pretty great, to say the least, considering the amount of time one spends hunting down videos and putting them together. Props to you, "o7307o".

So, with the news on her inclusion on "Glee"–Charice, that is–and an even more emotional, full circle career move for her by guesting in Korea's StarKing where it all started, "o7307o"'s video is a short journey into Charice's phenomenal 3-year journey into much, much bigger things. For her, and for the country she does proud. 

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30 Years of Macs in 2 minutes (via neatorama)

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addiction II: Yes, Pac-man is 30 (with the goodies)

It’s the original Pac-man I’m writing about (not a boxer’s monicker) which Google merited an anniversary GoogleDoodle in animated .png format. What a nice morning surprise!

Next to Tetris, I still have a couple of Pac-man versions installed in my computer which I call upon every now and then to officially divert me from ‘work’, a carry-over from the PC days. I hope I’m not alone in this, what with the vast selection of available games for today’s hardware.

Pac-Man 30 Years logo

Particularly interesting is the story about how its creator, Toru Iwatani, targeted females for this game after establishing the main character’s “look” inspired by an order of pizza minus one slice:

Now that he had the look, he needed that special something to attract his target audience. After listening to girls talk to one another, Iwatani determined that food and eating would be the way to get the fairer sex interested in arcade games. (REF: Top 100 Game Creators)

Google never ceases to surprise its visitors, and with today’s animated, PLAYABLE doodle, it sure does know how to make each user go back to when computing and computer use was basic and fun. The doodle goes live for 48 hours, after which I hope they archive it like they do their easter eggs and all other commemorative doodles.

An insanely fun Friday!

Early marketing flyer with original name "Puck-man", later changed to "Pac-man" in 1980

Toru Iwatani, creator

Wired.com has a Q&A article on Toru Iwatani, Pac-man’s creator, in which, besides confirming the game’s intended target, also gives an insight into Japanese culture:

…Japanese youngsters really wanted “ghost” type characters — not necessarily modeled on creatures, but things that don’t really exist in this world. Even within animation, they want characters that are the products of the writer’s imaginations. In North America at the time, the games were about car races or warfare. They wanted games that simulated the real world, whereas Japan wanted otogibanashi (fairy tales).

Also, when you look at Japanese games, the characters may be deformed in such a way that their heads are half of their total height. This was not popular in the U.S., as you know, they wanted real proportional humans. In Japan, dolls like Hello Kitty are deformed into a different shape, into an animal that doesn’t really exist. The dolls in the U.S. would be a real cat… (REF: Q&A: Pac-Man Creator Reflects on 30 Years of Dot-Eating, Wired.com)

Toru Iwatani

Toru Iwatani, Pac-man creator (image from Wired.com)

And if Google’s commemorative, playable doodle isn’t enough of a gift, Pac-man’s Japanese site offers a lot of Pac-man goodies, too. My favorites are :

[1] The Pac-man Hallmark birthday card
Product Name: Birthday Card Publisher: HALLMARK CARD, INC (U.S.)
Release Date: July Price 2008: US $ 4.99 (U.S.)
Location: USA, Canada only Size: W15.5, H14 (cm)

Birthday card featuring a full-screen Pac-Man game. Melody flows and open Pac-Man game. In honor of Pac-Man in

[2] The Pac-man Wine Glass set with Cork coaster (Made in France)

Product details: Two wine glasses / cork coaster 2 Publisher: Namco Bandai Price: 5,250 yen Glass Specifications: Diameter 52 mm × 180 mm vertical / horizontal 72 mm / 250ml Made in France Coaster specification: diameter 80 mm × thickness 05 mm Origin: Portugal / Processing: Japanese production methods time-to-order book your reservation: April 27, 2010 (Tue) ~ 30 May 2010 (Sun) Expected Delivery: Shipping will begin in late July 2010

[3] The Pac-Man Limited Collection Leather Wallet (I like the red one)

Color: 4 kinds (black, blue, or sky) Price: 14,800 yen Specifications: Leather Wallet (Wallet) Production Method: Book orders in limited quantities Booking period: 30 March 2010 (Tue) ~ Expected Delivery: Shipping will begin in late May 2010

[4] The Pac-Man T Glass Beads and Prism by Kohei Nawa

Glued glass beads, prism sheet, polyurethane foam material Publisher: UNIQLO Co. Price: 1500 yen Release Years: 2009/5/18 URL: Http://Store.uniqlo.com/Jp/Store/Feature/Ut/Pacman/ Contact: Your contact Uniqlo hours TEL :0120-090-296-17 9:00: 00 (7 days a week) cKOHEI NAWA PAC-MAN: cNBGI (As of May 2009) ※ Some products are sold may have been discontinued. Please note.

[5] The Pac-Man T by Kentaro Kobuke

Publisher: UNIQLO Co. Price: 1500 yen Release Years: 2009/5/18 URL: Http://Store.uniqlo.com/Jp/Store/Feature/Ut/Pacman/

See the commemorative collection here. And this is just the 30th year.

And lastly, about the animated, interactive Google Pac-man doodle

The doodle was designed by Marcin Wichary, Google’s senior UX designer and developer, and Ryan Germick, full time Google Doodler. Over at the Google blogs, Marcin wrote:

“…Today, on PAC-MAN’s 30th birthday, you can rediscover some of your 8-bit memories—or meet PAC-MAN for the first time—through our first-ever playable Google doodle. To play the game, go to google.com during the next 48 hours (because it’s too cool to keep for just one day) and either press the “Insert Coin” button or just wait for a few seconds.

Google doodler Ryan Germick and I made sure to include PAC-MAN’s original game logic, graphics and sounds, bring back ghosts’ individual personalities, and even recreate original bugs from this 1980’s masterpiece…”

(Source: Googleblog|Celebrating Pac-man’s 30th Birthday)

He adds (emphasis mine):

“We also added a little easter egg: if you throw in another coin, Ms. PAC-MAN joins the party and you can play together with someone else (PAC-MAN is controlled with arrow keys or by clicking on the maze, Ms. PAC-MAN using the WASD keys).”

The doodle is a couple of layers of a .png file (see below) powered by javascript, HTML and CSS. Not only is it cool, it’s a lot of work to perfect it.

Great job!

The interactive Pac-Man game deconstructed

Now if they only did the same when Google commemorated Tetris.


More Pac-man:

Play Pac-man online

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Filed under doodle, Google, Google.com, internet, internet activity, Technology, Tribute, Web Visual

Blogger/Blogspot [still] has backend image upload problems

I posted to my Blogspot blog a few minutes, of an entry that took all day to finish only to discover that Blogger/Blogspot had been having troubles with uploaded images in what it calls “image backend problems” since late March 2010.

Photobucket

No, it hasn’t been resolved and I did post to Blogger’s support forum just before this [Posterous] entry, thus:

“Posted an entry a few minutes ago and did a work-around:

uploading the image to a 3rd-party image hosting site from Blogspot’s image source, then linking the image from the 3rd-party site into the post in the hope of circumventing Blogspot’s “backend” problem but I still got a blank space where the image is supposed to be.

Otherwise, all other images and videos in older posts appear fine.

Hope the problem is resolved very soon.”

FYI.

[cross-posted]

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superpower: we are the people of the internet

*would have been nicer if the ‘spirit’ morphed into several people (i.e. races) even in some parts of her solo.

[cross-posted]

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